Guide
The product launch checklist for 2026
A complete product launch checklist for software teams, split into six weeks before, launch day, and the thirty days after. Written for people with no audience and no budget.
Guides
The work around a launch, in detail
Three guides covering everything between deciding to launch and having a listing that keeps working afterwards. Written for teams of one to five with no marketing budget.
Guide
The app launch checklist for iOS and Android
An app launch checklist for mobile teams, covering store review, metadata, screenshots, phased rollout, and the directory work that happens outside the stores.
Guide
How to write an app listing that ranks and gets cited
A field-by-field guide to writing a directory listing that search engines rank and answer engines quote, with before and after examples for every block.
Free tools
Do the work instead of reading about it
Each guide has a tool behind it. All three are free, need no account, and give you a permalink you can send to somebody else.
Launch Checklist Generator Your platforms, category and target date, turned into a dated plan you can download and share. OG and Meta Tag Checker How your page renders when shared on X, LinkedIn, Slack and Discord, with corrected markup. App Store Listing Checker Your App Store or Google Play page scored against category norms, with a ranked fix list.
When the product is live, submit it
Free to submit. Reviewed by a human. A rejected paid submission is refunded in full.