Launch window
LaunchThe fixed period during which a listing is live and competing for attention and votes, after which it becomes a permanent listing that no longer moves in the feed.
Launch
Relaunch
Submitting an existing listing for a second launch window, normally after a version significant enough to justify presenting the product to the feed again.
Also called re-launch, relaunching
A relaunch puts a product that already has a listing back into a launch window. Most directories allow it and several sell it: Uneed charges for a relaunch, and applauncher.io sells relaunch credits in packs of three and schedules relaunches on Mondays.
The question is not whether you are allowed to relaunch but whether you should. A relaunch with a genuine version behind it, a rewritten feature set and fresh screenshots generally outperforms the original launch, because the product is better and there are now people who have heard of it. A relaunch with nothing behind it burns the one chance you had to reach the same audience twice, and trains them to skip you.
A reasonable bar: relaunch when you could write a changelog entry a stranger would find interesting. A major version, a new platform, a rewrite, a pricing model change, or a feature people were explicitly asking for all qualify. A bug-fix release does not.
Relaunching is also the natural moment to update the permanent listing, which most makers forget. New screenshots, current version numbers and revised features are worth more over the following year than the second launch day is.
Last reviewed .
See also
Changelog
LaunchA dated, public record of what changed in a product, written for the people who use it rather than for the people who built it.
App launch
LaunchThe dated moment an app is publicly released or presented to a new audience, together with the coordinated activity around it. An event, not a piece of software.