Micro-SaaS
BusinessA small software-as-a-service business serving a narrow niche, run by one person or a tiny team, deliberately kept small rather than scaled.
Business
Product-led growth
A go-to-market model where the product itself drives acquisition, conversion and expansion, typically through a free tier, self-serve signup and in-product upgrade paths.
Also called PLG, product led growth
Product-led growth is a go-to-market model in which the product does the selling. People find it, sign themselves up, reach value without talking to anyone, and upgrade from inside the product when they hit a limit that matters.
The mechanics are consistent: a free tier or trial that delivers real value rather than a demo, a signup path with no sales gate, a short time to first value, and usage-based limits that create the upgrade moment naturally.
It fits some products and not others. Tools an individual can adopt alone, with fast value and a limit that scales with usage, are ideal. Products requiring organizational change, procurement or configuration by someone other than the user are not, and forcing the model onto them produces a free tier that generates support load and no revenue.
Launch directories are a natural fit for product-led companies and a poor fit for sales-led ones, because the entire funnel a directory can deliver is a click to a page where someone decides for themselves. That is also why a free tier and a working self-serve signup are effectively prerequisites for a productive launch, and why “working install or signup path” appears in most directories’ quality bars.
Last reviewed .
See also
MRR
BusinessMonthly recurring revenue: the predictable subscription revenue a business earns in a month, normalized so annual plans are counted one twelfth at a time.
App launch
LaunchThe dated moment an app is publicly released or presented to a new audience, together with the coordinated activity around it. An event, not a piece of software.